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PRIVACY POLICY

Last Updated: June 2026

  1. Introduction

This Privacy Policy (the “Policy”) applies to the website located at svedlundbooks.com and any associated domains, subdomains, landing pages, or online services operated by Forsety, Ltd., a company incorporated in England and Wales under company number 16673822 (“Forsety”, “Company”, “we”, “us”, or “our”) (collectively, the “Website”).

The Website is presented under the author name “T.H. Svedlund”, which is a trading name, author brand, and publishing identity operated by Forsety, Ltd.

References throughout the Website to “I”, “me”, “my”, or “T.H. Svedlund” reflect the personal voice, views, experiences, and authorship of the author associated with the brand. However, all products, services, sales, subscriptions, customer relationships, contracts, payment processing arrangements, intellectual property rights, and business operations conducted through the Website are provided, owned, managed, and administered by Forsety, Ltd., unless expressly stated otherwise.

This Policy explains how we use cookies and similar technologies when you visit or interact with the Website.

This Policy should be read together with our Cookie Policy, Privacy Policy, and Terms of Use.

This Policy is intended to comply with the UK General Data Protection Regulation (“UK GDPR”), the EU General Data Protection Regulation (“EU GDPR”), the UK Data Protection Act 2018, and applicable data protection laws of England and Wales, Sweden, and other jurisdictions in which our services are offered.

  1. Data Controller

Forsety, Ltd.
Company Number: 16673822

Registered Office:
128 City Road
London EC1V 2NX
United Kingdom
Email: contact@forsety.co.uk
Website: https://forsety.co.uk

If you have questions regarding this Privacy Policy or our processing of personal information, please contact us using the details above.

  1. Scope of This Policy

This Policy applies to:

  • Website visitors
  • Customers
  • Newsletter subscribers
  • Course participants
  • Membership subscribers
  • Community participants
  • Comment and review contributors
  • Business contacts
  • Prospective customers

This Policy applies regardless of whether you access the website from the United Kingdom, Sweden, another EU Member State, the United States, or elsewhere.

  1. Information We Collect

Information You Provide Directly

We may collect:

  • Name
  • Email address
  • Postal address
  • Billing address
  • Shipping address
  • Telephone number
  • Company or organization name
  • Account credentials
  • Communications and correspondence
  • Comments and reviews
  • Survey responses
  • Membership information
  • Course participation information
  • Information voluntarily submitted through forms

Information Related to Purchases

When you purchase products or services, we may collect:

  • Customer name
  • Billing information
  • Shipping information
  • Order history
  • Purchase records
  • Subscription information
  • Payment status
  • Transaction identifiers
  • Refund information

We do not store complete payment card numbers or payment card security codes.

Automatically Collected Information

When you visit the website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Referring website
  • Date and time of access
  • Pages viewed
  • User interactions
  • Language preferences
  • Approximate geographic location
  • Technical performance information
  1. Cookies and Similar Technologies

We use cookies, pixels, tags, local storage technologies, and similar technologies to operate the website, remember preferences, improve performance, analyze usage, and support marketing activities.

Further information is available in our Cookie Policy.

  1. How We Use Personal Information

We may use personal information to:

  • Operate and maintain the website
  • Fulfil orders and subscriptions
  • Deliver physical and digital products
  • Process payments
  • Provide customer support
  • Manage user accounts
  • Deliver newsletters and communications
  • Improve website functionality
  • Analyze website usage
  • Develop products and services
  • Prevent fraud and abuse
  • Protect website security
  • Enforce legal rights
  • Comply with legal obligations
  • Maintain accounting and tax records
  1. Legal Bases for Processing

Where UK GDPR or EU GDPR applies, we rely on one or more of the following legal bases:

Contract

Processing necessary to:

  • Fulfil orders
  • Deliver products and services
  • Process subscriptions and memberships
  • Provide customer support
  • Administer user accounts

Consent

Processing based on consent, including:

  • Newsletter subscriptions
  • Marketing communications

Analytics cookies where required

  • Advertising or marketing cookies where required
  • Consent may be withdrawn at any time.

Legitimate Interests

Processing necessary for legitimate business interests, including:

  • Operating and improving the website
  • Website security
  • Fraud prevention
  • Customer relationship management
  • Business administration
  • Product development
  • Analytics and performance monitoring
  • Marketing to existing customers where legally permitted

Legal Obligations

Processing necessary to:

  • Comply with tax obligations
  • Maintain accounting records
  • Respond to lawful requests
  • Meet regulatory obligations
  • Defend legal claims
  1. Payment Processing

All products and services offered through this website are sold by Forsety, Ltd.

Payments may be processed by independent third-party payment providers, including:

  • Stripe
  • PayPal
  • Other providers used from time to time

Payment processors may collect and process:

  • Name
  • Billing address
  • Transaction information
  • Payment details
  • Fraud prevention information

Payment card information is transmitted directly to payment processors through secure systems.

We receive information necessary to administer transactions, including:

  • Payment confirmations
  • Transaction identifiers
  • Billing information
  • Order status

Payment processors operate under their own privacy policies, terms, and security practices.

  1. Service Providers and Third Parties

We may share personal information with trusted service providers who assist us in operating our business.

E-Commerce and Website Services

Examples may include:

  • WooCommerce
  • Shopify
  • Hosting providers
  • Domain registrars
  • Security providers

Email and Marketing Services

Examples may include:

  • ConvertKit
  • Mailchimp
  • Email delivery providers
  • Customer relationship management providers

Analytics Services

Examples may include:

  • Google Analytics
  • Google Search Console
  • Analytics and reporting platforms

Payment Services

Examples may include:

  • Stripe
  • PayPal

Professional Advisers

We may disclose information to:

  • Solicitors and lawyers
  • Accountants
  • Auditors
  • Tax advisers
  • Insurers

Regulatory and Government Authorities

We may disclose personal information where required by law or reasonably necessary to:

  • Comply with legal obligations
  • Respond to lawful requests
  • Prevent fraud
  • Protect our rights
  • Enforce our agreements
  1. Analytics and Website Performance

We use analytics tools to understand how visitors use our website, improve user experience, measure content performance, and support the operation and development of our business.

Analytics tools may collect information including:

  • IP address (which may be shortened or anonymized where supported)
  • Browser type
  • Device information
  • Operating system
  • Referring websites
  • Pages viewed
  • Time spent on pages
  • Navigation patterns
  • Approximate geographic location
  • Technical performance information

We may use Google Analytics and similar analytics services.

Google Analytics uses cookies and similar technologies to collect information about website usage and generate reports regarding visitor activity.

Where required by applicable law, including the UK GDPR, EU GDPR, the Privacy and Electronic Communications Regulations (PECR), and equivalent EU cookie regulations, analytics cookies will only be activated after obtaining your consent through our cookie consent mechanism.

You may withdraw or modify your cookie preferences at any time through the website’s cookie settings.

For information regarding Google’s handling of data, users should consult Google’s privacy documentation.

Analytics providers may process information on servers located outside your country of residence. Where required by law, appropriate safeguards will be implemented.

Website Development and Technical Support

We may engage independent contractors, consultants, developers, and technical service providers to assist with website development, maintenance, hosting, security, troubleshooting, software integration, technical support, and related services.

Such service providers may, where reasonably necessary, have access to personal information in connection with the services they provide to us. Access is limited to information reasonably necessary for the performance of their duties and is subject to appropriate contractual, confidentiality, security, and data protection obligations.

Our service providers may be located in the United Kingdom, Sweden, other countries within the European Economic Area, or other jurisdictions worldwide, including countries outside the United Kingdom and European Economic Area.

Where personal information is transferred internationally or may be accessed from another jurisdiction, we implement appropriate safeguards as required by applicable data protection laws, including contractual protections, technical and organizational security measures, and other lawful transfer mechanisms.

  1. International Transfers

Because our business operates internationally, and because we may engage service providers, contractors, developers, technical support personnel, hosting providers, and other business partners located in different jurisdictions, personal information may be transferred to, stored in, processed in, or accessed from countries outside your country of residence.

This may include countries outside the United Kingdom, European Union, and European Economic Area that may not provide the same level of data protection as your home jurisdiction.

Where required by applicable law, including the UK GDPR and EU GDPR, we implement appropriate safeguards for international transfers, including:

  • Adequacy decisions;
  • Standard Contractual Clauses;
  • UK International Data Transfer Agreements;
  • Contractual confidentiality obligations;
  • Technical and organizational security measures; and
  • Other lawful transfer mechanisms recognized under applicable law.

Further information regarding applicable transfer safeguards may be requested by contacting us using the details provided in this Privacy Policy.

  1. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Policy.

Retention periods may vary depending on:

  • Customer relationships
  • Legal obligations
  • Accounting requirements
  • Tax obligations
  • Regulatory requirements
  • Dispute resolution needs

Transaction and accounting records may be retained for periods required by applicable law.

  1. Security

We implement reasonable technical and organizational measures designed to protect personal information from:

  • Unauthorized access
  • Misuse
  • Disclosure
  • Alteration
  • Loss
  • Destruction

However, no method of transmission or storage can be guaranteed to be completely secure.

  1. Your Rights

Depending on your location and applicable law, you may have rights including:

  • Access
  • Rectification
  • Erasure
  • Restriction of processing
  • Objection to processing
  • Data portability
  • Withdrawal of consent
  • Complaint to a supervisory authority

Identity verification may be required before responding to certain requests.

  1. Additional Rights Under the UK GDPR and EU GDPR

If you are located in the United Kingdom, Sweden, another Member State of the European Union, or the European Economic Area, you may have the following rights under applicable data protection laws, subject to legal limitations and exceptions.

Right of Access

You may request confirmation of whether we process your personal information and obtain a copy of that information.

Right to Rectification

You may request correction of inaccurate or incomplete personal information.

Right to Erasure

You may request deletion of personal information where:

  • The information is no longer necessary;
  • Consent has been withdrawn;
  • You successfully object to processing;
  • Processing is unlawful; or
  • Deletion is required by law.

Right to Restrict Processing

You may request restriction of processing in circumstances provided by law.

Right to Data Portability

Where processing is based on consent or contract and carried out by automated means, you may request a structured, commonly used, and machine-readable copy of your information.

Right to Object

You may object to processing based on legitimate interests.

You may also object at any time to the use of personal information for direct marketing purposes.

Right to Withdraw Consent

Where processing is based on consent, consent may be withdrawn at any time.

Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Automated Decision-Making

We do not generally make decisions based solely on automated processing that produce legal or similarly significant effects.

Should this change, we will update this Privacy Policy accordingly.

To exercise any of these rights, please contact us using the details provided in this Policy.

  1. Marketing Communications

If you subscribe to newsletters or marketing communications, we may send information relating to:

  • Books
  • Publications
  • Articles
  • Courses
  • Memberships
  • Events
  • Promotions
  • Related content and services

You may unsubscribe at any time using the unsubscribe link included in communications.

  1. Children’s Privacy

Our services are not directed toward children under 13 years of age.

We do not knowingly collect personal information from children without appropriate authorization.

If you believe a child has provided personal information, please contact us.

  1. Third-Party Websites

The website may contain links to third-party websites.

We are not responsible for the privacy practices, security, or content of third-party websites.

Users should review third-party privacy policies independently.

  1. Comments and User Content

Comments, reviews, testimonials, and other user-generated content may become publicly visible.

Users should avoid posting sensitive personal information in public areas.

We reserve the right to moderate, edit, remove, or manage content in accordance with our Terms of Use.

  1. Do Not Track

Our website may not respond to all browser-based “Do Not Track” signals.

Users may manage cookies through browser settings and available consent management tools.

  1. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time.

Updated versions will be published on the website together with a revised effective date.

Continued use of the website after publication of updates constitutes acknowledgment of the revised Policy.

  1. Language

This Privacy Policy may be made available in English and Swedish.

The English and Swedish versions are intended to have equivalent meaning. In the event of ambiguity, the version used in the relevant customer interaction may be taken into account, subject always to mandatory consumer protection laws.

  1. Supervisory Authorities

If you believe your personal information has been processed in violation of applicable data protection laws, you may have the right to lodge a complaint with a supervisory authority.

United Kingdom

Information Commissioner’s Office (ICO)

https://ico.org.uk

Sweden

Integritetsskyddsmyndigheten (IMY)
Swedish Authority for Privacy Protection

https://www.imy.se

European Union and EEA

Individuals located in other EU or EEA countries may also lodge complaints with the supervisory authority in their country of residence, place of work, or place where the alleged infringement occurred.

  1. Contact Information

Forsety, Ltd.
Company Number: 16673822

Registered Office:
128 City Road
London EC1V 2NX
United Kingdom

Email: contact@forsety.co.uk

Website: https://forsety.co.uk

For privacy-related requests, questions, complaints, or data subject rights requests, please contact us using the information above.